Lilo was asked to design and conceptualise a corporate identity for an exciting new community focussed website called Cycleloco. The client wanted a complete branding solution that included a logo and CMS-driven website design. The website will act as an online biking directory, providing users with everything they need to know about cycling and bikes.
Website Functionality and Design
To kick-start the creative process for the design of the logo, we made a few rough pencil sketches on paper. Our objective was to define a simple yet recognizable shape/symbol for the new logo. Using the bike as inspiration, we incorporated a simple, pictorial shape into the actual typeface of logo design.
After determining a basic, pictorial shape with a strong conceptual look and feel, we selected an appropriate typeface, “Gotham Rounded Bold” to complement it. The typeface is bold but at the same time smooth and rounded.
Once we had the logo we could move on to the second phase of the design process which entailed designing a community-based website. The client wanted their website to be contemporary, bright, playful, vibrant and professional. Lilo design and developed a CMS-driven website that exhibits interesting and dynamic features such as a blog, forum and supplier advertisements.